Sticky prospects: Loss frames are cognitively stickier than gain frames.
نویسندگان
چکیده
منابع مشابه
Sticky prospects: loss frames are cognitively stickier than gain frames.
Research across numerous domains has highlighted the current--and presumably temporary--effects of frames on preference and behavior. Yet people often encounter information that has been framed in different ways across contexts, and there are reasons to predict that certain frames, once encountered, might tend to stick in the mind and resist subsequent reframing. We propose that loss frames are...
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ژورنال
عنوان ژورنال: Journal of Experimental Psychology: General
سال: 2014
ISSN: 1939-2222,0096-3445
DOI: 10.1037/a0032310